Main Differences Between Print and Electronic News Releases – Discussion Post 4| PR 06301 – Basic PR Writing

Both the print press release and electronic news release are effective methods of delivering newsworthy information about a business.  They are similar in nature, and the requirements for each include effective writing, grammar, planning and critical thinking.  The main differences between a print and electronic news release are audience and channels of distribution.  Traditional press releases target newspaper reporters, magazines, radio stations and television stations.  Electronic news releases cut out the middle man and are crafted to address the end user.   Print releases pitch to media outlets, while electronic versions pitch to media and directly to consumers.

Several features distinguish the two news release types.  For instance, electronic news releases are distributed by email.  It features a strong call to action, electronic contact information and includes links to photos and biographies. The online release includes mostly summary data with links to where additional info can be obtained.  Also, electronic news releases don’t include a boiler plate paragraph.  Print releases are generally longer and tend to include more quotes.