2018 Recap – The Art of Sales for Creatives

I hope you enjoyed the holiday season. I wish you all a successful, healthy and prosperous 2019.

In recent weeks, I’ve been going through my interview footage to create a supplemental reel.  I filmed a lot of interviews and documentary-style videos, however, I never include it in my reel because I don’t want to blend it with narrative works.  This is just my preference … I like a cohesive reel with comparable footage.

Nonetheless, I came across one of the videos I completed over the summer for Jill Lotenberg.  I provided her with the footage and won’t repost the interview here but it was an interview with Ryan Serhant from Million Dollar Listing: New York which airs on Bravo.  He is a famous real estate agent, also an actor and producer.  This interview had so many business gems with the art of sales, and how this can be beneficial for creatives. 

As creatives, we work on building and strengthening our craft, expanding offerings and further skill development.  With 2019 on the horizon, I also plan to put my best business foot forward.   I figured I’d share some of the golden nuggets here, both for myself and for the benefit of others since “sales are sales” and this information is easily transferrable and applicable to various industries.

Ryan Serhant pitched Bravo at least 50 different shows, some of which admittedly weren’t that great, but he continued to try.  You miss 100% of the shots you don’t take!

  • Be consistent, never give up, refine your strategy
  • Reach out, “put it out there” – send personal emails and constant reminders
  • Create industry list, maintain contact, offer incentives, adjust rates as needed
  • Use networking, email solicitation, advertising, social media

Serhant opened up the discussion by stressing the importance of creating a niche and finding what works for YOU. 

  • “Look for clues, find your inspiration”
  • “Find what works and milk it, exploit it”
  • Assist with branding, solicit business

Another important item addressed in the interview is GROWTH.  Serhant stated he would not be where he is today if he insisted on doing everything by himself.  He values a strong team and makes a point to hire type-A people who are better than him. 

  • Collaborate, offer opportunities, share responsibilities

Research and planning are also important factors.  Those who “fail to plan, plan to fail.”  Social media activities should be planned out for the week and posted during optimal times based on analytics.  For him, around 2pm on weekdays works best.

Career Update: Photo & Video Intern

I know this seems like Deja Vu. No, you aren’t seeing double. Yes, I scored a second internship. I was selected to work as a Photography and Videography intern with award-winning commercial photographer, Jill Lotenberg.

This opportunity is particularly exciting because I’ll be shadowing a female entrepreneur with an established base and carved niche. Personally, I started out in the freelance capacity, and admittedly, I wasn’t very familiar with pricing policies, cancellation policies, scheduling, building a client base etc. So this opportunity will allow me a hands-on intuitive experience where I’ll get to use my on Canon EOS DSLR. I’ll be strengthening my proficiency in CaptureOne and the Adobe Creative Suite.

I won’t have time to spend on the beach this summer, but I’m looking forward to drone shoots, yacht shoots and capturing footage of New York’s movers and shakers in real estate.

Learn more about Jill Photography. Check out a few shots Jill caught of me on-set.

 

Sandwich Heist Project | Shooting for Composition & Continuity – RTF 03370 Film Production

This is my individual “Project 2” edit. Scene utilizing standard coverage including the 180-degree rule for maintaining screen direction, shooting and editing for continuity, and match cutting. Note: Final submission includes complimentary music selection and roll.

Camera: HMC150
Shooting Date: 3/19/18
Location: Rowan University
Role: Pre-visualization, Digital Post-Production, Talent (on-camera)

Rowan University Campus Environmental Initiatives PSA – RU Green | TV1 RTF 03222

Individual RU Green PSA Edit. The full group course submission includes pre-roll, PSA and post-roll. Note: Alternate voiceover and music selection used for final edit.


Camera: HMC150
Shooting Date: 3/27/18
Location: Rowan University
Crew: Briana Andrews, George Bross, Alex Compta, Stephen Nuzzo
Role: Shooting, Editing, Script, Talent (VOX and on-camera)

Video Profile Assignment | JRN 02314 – SKYSTOLEE.com

I recently had the pleasure of interviewing Skyler Lee, a 16 year-old entrepreneur and scholarly fashionista from New Jersey.  She is the founder of SKYSTOLEE, a store focused on clothing, accessories, cosmetics, art and novelty items for young ladies.  In this video, she gives an inside scoop about her business.

Be sure to bookmark www.SKYSTOLEE.com and visit in Summer 2018 for the official launch.

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