Take a look at my face in this pic *gasp*
I can laugh about this experience in retrospect. At this precise moment, the teleprompter became possessed in Professor Winkler’s TV Production 1 class. I was Producer [slash] Talent A in this newscast and there was no opportunity to STOP the production and have a do-over. Luckily for me, since I wrote the copy and tweaked several times … I practically had it recited. Everything turned out okay.
Even though this is a clearly a case of things going WRONG (and this semester had plenty), unintentional learning provided some of the strongest lessons I’ll take away came from these experiences. My crew encountered last minute scrambling and schedule changes because our Spring semester was Winter Wonderland and we had freak snowstorms several times. We booked equipment for an outdoor shoot on GREEN environmental initiatives, but our campus was winter WHITE. Oh, and I can’t forget the clicking sound of my hard drive going dead the day before I had to submit final edits or my SD card going wonky in the middle of a photoshoot.
What skills have I developed? RESILIANCE, PROBLEM SOLVING, PERSISTANCE, FLEXIBILITY, IMPROVISATION (and countless others). These are what I like to refer to as positive side effects from the collegiate experience.
Photo Credit: Professor Christopher Winkler, Rowan University
Date: May 2, 2018
From: The Gun Debate (Producer: Steve Nuzzo, Director: Alexander Compta)
This PhotoVoice project features a selected subject of interest and multiple locations / shoots. This topic was selected because Rowan University is located in South Jersey and students are always on a quest to find interesting and FREE things to do. Moreover, there are over 100 institutions in the Greater Philadelphia area. Emphasis was placed on locations that can be enjoyed at no cost by people under the age of 21.
Photos: Briana Andrews
Music: Beat Demons (used w/ license)
Vocals: Breana Marin
Role: Photography, Editing, Assembly
Equipment Used: Canon 60D EOS
Software Used: Adobe Premiere Pro CC
935 Arch Street
Philadelphia, PA 19107
Race Street Pier – Delaware River Waterfront
Race Street and N Columbus Blvd
Philadelphia, PA 19106
Philadelphia, PA 19102
121 N Columbus Blvd
Philadelphia, PA 19106
Rittenhouse Square (Park)
1851 Rittenhouse Square
Philadelphia, PA 19103
This photojournalist video profile documents Malin Fezehai. She won various awards including the World Press Photo Award for Daily Life. Some of her clients include TIME, The New York Times, The New Yorker, Fader Magazine, Nike and others.
She now works as a Visual Journalist for the New York Times. Her areas of focus are communities of displacement and dislocation around the world. There aren’t many minority female photojournalists; researching and learning about her work and accomplishments was a great experience.
Role: Content curation, video editing, research, voiceover, script writing
Software: Adobe Premiere Pro
ENVIRONMENTAL – IMAGE 1B
Street dancers perform for an audience of tourists in front of the White House. April 6, 2018. (Photo by Briana Andrews)
PORTRAIT – IMAGE 1A
Unidentified man rests on the ground and gazes at the sky in front the Newseum in Washington, DC. April 6, 2018. (Photo by Briana Andrews)
PORTRAIT – IMAGE IA
Two businessmen relax on a bench to talk during their lunch break. April 6, 2018. (Photo by Briana Andrews)
NATURE – IMAGE 2A
Springtime cherry blossoms in bloom beside the Washington Monument. April 6, 2018. (Photo by Briana Andrews)
NATURE – IMAGE 2B
Group of spooky symmetrical trees near the Lincoln Memorial Reflecting Pool in Washington, DC. April 6, 2018. (Photo by Briana Andrews)
PICTORIAL – IMAGE 3A
Genise Plocica watches along as her children enjoy the view of a seagull and ducks by the Lincoln Memorial Reflecting Pool. April 6, 2018. (Photo by Briana Andrews)
PICTORIAL – IMAGE 3B
Man rests on a bed of grass on as a film shoot takes place in the park. April 6, 2018. (Photo by Briana Andrews)
Squirrel Pic Contestant. April 6, 2018. (Photo by Briana Andrews)
Location: Washington, DC
Date: April 6, 2018
Equipment: Canon 60D DSLR
Many social media options exist for strategic communicators to deliver messages, and for companies to brand itself. A few options available include Facebook, Twitter, Instagram, LinkedIn and Google+. Focusing on Facebook and Instagram specifically, there are advantages and disadvantages associated with each platform.
With Facebook, there are many ways a company can benefit from using this site. Recent statistics indicate Facebook exceeds two-billion users. Instagram is at about 800-million. This provides companies with incredible reach potential. On Facebook, people use their real-names and have personal connections which lend to sharing and can help from a credibility perspective. Instagram has less personal “real-life” connections, aliases are common-place and profile information is often fabricated. On Facebook, business can target users based on profile information, engage and ask questions, provide links, schedule posts for optimal effectiveness and add eye-catching visuals. Facebook also has a solid website and mobile platform, whereas Instagram is primarily a mobile destination. On Instagram, there isn’t as much of an emphasis on sharing and re-posting the way you’d find on Facebook. However, there is an opportunity to use stunning visuals and short-videos. People “read” on Facebook, but they visit to Instagram to “see.”
From a business perspective, a downside is that people don’t use social media to view advertisements. Ad placement on Facebook is easy to ignore. On Instagram, ads are integrated on the feed in a way that makes it natural to view. Ideally, both sites can be used for engagement to build relationships with target audiences by posting relevant content. While many possible benefits exist, there are also many ways social media can stand to hurt a business. For instance, there is pressure to actively use the platform. Having infrequent posts can be considered even worse than not having a page at all from a branding perspective. Also, you are giving content to each site your business is active on. For some businesses, this takes away from the time and dedication spent on developing its own company site. A business shouldn’t drive traffic to another platform for its products and services. More content on social media can translate to less e-newsletter sign-ups, less reporters utilizing its newsroom, less target audience web traffic and ultimately, less backend data it has access to. Social media should be used as a tool to drive people to the company website and events.
Another disadvantage is lost control of the message. People start to share and change the message, leave comments, create memes and so forth. Social media also forces public customer service because you have direct communication with reporters and your audiences. There is pressure to respond to items expeditiously, and during times of crisis – there is an incredibly fast pace. Analytics is an area that served as an advantage primarily for Facebook, but now the playing field is almost even. Facebook has distinctive business profiles that allowed advertisers and businesses access to promotional tools and additional information on traffic (number of visitors, time spent, links clicked, gender) etc. This information is now available on business profiles in Instagram.