Philadelphia — An altercation at approximately 6:15PM on Saturday, April 28, 2018 leaves a man bloody on Walnut Street near Rittenhouse Square.
Injured man causes a commotion after a fight just outside the park at Rittenhouse Square in Philadelphia on April 28, 2018. He later details what transpired to law enforcement who arrived at the scene shortly thereafter. Photo by Briana Andrews.
Police officers address injured male and radio in for an ambulance in Philadelphia on April 28, 2018. Photo by Briana Andrews.
Injured man departs scene walking on Walnut St toward The Church of the Holy Trinity after declining medical treatment on April 28, 2018. Photo by Briana Andrews.
This photojournalist video profile documents Malin Fezehai. She won various awards including the World Press Photo Award for Daily Life. Some of her clients include TIME, The New York Times, The New Yorker, Fader Magazine, Nike and others.
She now works as a Visual Journalist for the New York Times. Her areas of focus are communities of displacement and dislocation around the world. There aren’t many minority female photojournalists; researching and learning about her work and accomplishments was a great experience.
Role: Content curation, video editing, research, voiceover, script writing
Software: Adobe Premiere Pro
This is my individual “Project 2” edit. Scene utilizing standard coverage including the 180-degree rule for maintaining screen direction, shooting and editing for continuity, and match cutting. Note: Final submission includes complimentary music selection and roll.
Shooting Date: 3/19/18
Location: Rowan University
Role: Pre-visualization, Digital Post-Production, Talent (on-camera)
ENVIRONMENTAL – IMAGE 1B
Street dancers perform for an audience of tourists in front of the White House. April 6, 2018. (Photo by Briana Andrews)
PORTRAIT – IMAGE 1A
Unidentified man rests on the ground and gazes at the sky in front the Newseum in Washington, DC. April 6, 2018. (Photo by Briana Andrews)
PORTRAIT – IMAGE IA
Two businessmen relax on a bench to talk during their lunch break. April 6, 2018. (Photo by Briana Andrews)
NATURE – IMAGE 2A
Springtime cherry blossoms in bloom beside the Washington Monument. April 6, 2018. (Photo by Briana Andrews)
NATURE – IMAGE 2B
Group of spooky symmetrical trees near the Lincoln Memorial Reflecting Pool in Washington, DC. April 6, 2018. (Photo by Briana Andrews)
PICTORIAL – IMAGE 3A
Genise Plocica watches along as her children enjoy the view of a seagull and ducks by the Lincoln Memorial Reflecting Pool. April 6, 2018. (Photo by Briana Andrews)
PICTORIAL – IMAGE 3B
Man rests on a bed of grass on as a film shoot takes place in the park. April 6, 2018. (Photo by Briana Andrews)
Squirrel Pic Contestant. April 6, 2018. (Photo by Briana Andrews)
Location: Washington, DC
Date: April 6, 2018
Equipment: Canon 60D DSLR
Many social media options exist for strategic communicators to deliver messages, and for companies to brand itself. A few options available include Facebook, Twitter, Instagram, LinkedIn and Google+. Focusing on Facebook and Instagram specifically, there are advantages and disadvantages associated with each platform.
With Facebook, there are many ways a company can benefit from using this site. Recent statistics indicate Facebook exceeds two-billion users. Instagram is at about 800-million. This provides companies with incredible reach potential. On Facebook, people use their real-names and have personal connections which lend to sharing and can help from a credibility perspective. Instagram has less personal “real-life” connections, aliases are common-place and profile information is often fabricated. On Facebook, business can target users based on profile information, engage and ask questions, provide links, schedule posts for optimal effectiveness and add eye-catching visuals. Facebook also has a solid website and mobile platform, whereas Instagram is primarily a mobile destination. On Instagram, there isn’t as much of an emphasis on sharing and re-posting the way you’d find on Facebook. However, there is an opportunity to use stunning visuals and short-videos. People “read” on Facebook, but they visit to Instagram to “see.”
From a business perspective, a downside is that people don’t use social media to view advertisements. Ad placement on Facebook is easy to ignore. On Instagram, ads are integrated on the feed in a way that makes it natural to view. Ideally, both sites can be used for engagement to build relationships with target audiences by posting relevant content. While many possible benefits exist, there are also many ways social media can stand to hurt a business. For instance, there is pressure to actively use the platform. Having infrequent posts can be considered even worse than not having a page at all from a branding perspective. Also, you are giving content to each site your business is active on. For some businesses, this takes away from the time and dedication spent on developing its own company site. A business shouldn’t drive traffic to another platform for its products and services. More content on social media can translate to less e-newsletter sign-ups, less reporters utilizing its newsroom, less target audience web traffic and ultimately, less backend data it has access to. Social media should be used as a tool to drive people to the company website and events.
Another disadvantage is lost control of the message. People start to share and change the message, leave comments, create memes and so forth. Social media also forces public customer service because you have direct communication with reporters and your audiences. There is pressure to respond to items expeditiously, and during times of crisis – there is an incredibly fast pace. Analytics is an area that served as an advantage primarily for Facebook, but now the playing field is almost even. Facebook has distinctive business profiles that allowed advertisers and businesses access to promotional tools and additional information on traffic (number of visitors, time spent, links clicked, gender) etc. This information is now available on business profiles in Instagram.
I am super proud to announce that I am now part of the illustrious sisterhood of Sigma Gamma Rho Sorority, Inc. I gained seven sisters who are equally dedicated to the community and scholastic achievement.
I completed this edit using cell phone footage curated from a variety of sources.
Individual RU Green PSA Edit. The full group course submission includes pre-roll, PSA and post-roll. Note: Alternate voiceover and music selection used for final edit.
Shooting Date: 3/27/18
Location: Rowan University
Crew: Briana Andrews, George Bross, Alex Compta, Stephen Nuzzo
Role: Shooting, Editing, Script, Talent (VOX and on-camera)
Full submissions with captions will be submitted during classroom file transfer. Image captions included in the description field under “file” in Photoshop.
Brianna Vencheschy prepares for a pool shot at Profs Place in Rowan University’s Student Center on April 9, 2018. (Photo by Briana Andrews).
Veterans Park at Rowan University on April 9, 2018. (Photo by Briana Andrews).
Ticket marker busy at work on Rowan Blvd. on April 9, 2018. (Photo by Briana Andrews).
Public relations and advertising copywriting are closely related. Strategic communicators often decide between the two, but successful campaigns generally include both. The difference between the two is a matter of control, credibility and media use. If a company desires ultimate control of the message, wording, graphics and channels, advertising is the preferred technique. With advertising, emphasis is on control since this method allows you to select the audience, message and channel. With public relations, emphasis is placed on the credibility provided by having stories picked up by a third-party source. Public relations translate to forfeiting control of the MAC triad (message, audience and channel). There is risk associated with this method since you lose control of the message. You have no idea if the message will change, remain in-tact or if it’ll be covered at all.
In the PR Writer’s Toolbox (2013), we are provided with a quote from John Elsasser, Editor of PR Tactics, “Advertising is what you pay for, PR is what you pray for” (Basso, Hines and Fitzgerald, p. 140). Public Relations is usually thought of as unpaid and “earned” while advertising is “paid-for” publicity (139). PR writers use paid messages to advocate for a position. The common types of public relations advertising include advocacy / issue, cooperative, house, cause-related marketing (CRM), public service announcements (PSA) and institutional. With advocacy / issue, messages are used to take a position on an issue. Cooperatives feature collaborative messages that mutually benefit two or more companies. House messages are in-house. A common example is a television station playing commercials for network programming. CRM includes sponsorship and cases where a company aligns itself with a cause or issue impacting its demographic. PSA is publicity for public service / public good. Institutional refers to image ads for the company. These messages don’t promote a specific product or service, but rather the business as a whole.
I recently had the pleasure of interviewing Skyler Lee, a 16 year-old entrepreneur and scholarly fashionista from New Jersey. She is the founder of SKYSTOLEE, a store focused on clothing, accessories, cosmetics, art and novelty items for young ladies. In this video, she gives an inside scoop about her business.
Be sure to bookmark www.SKYSTOLEE.com and visit in Summer 2018 for the official launch.